Women-Led · Data-Driven · Meta Certified

Meta Ads for beauty, lifestyle & wellness brands

We're a boutique Meta advertising agency built exclusively for women-owned brands. From e-commerce skincare to medspas to fitness studios — we bring the data expertise of a performance agency with the aesthetic sensibility your brand deserves.

Book a Discovery Call See Our Results

50K+

Leads Generated

2x–5x

Average ROAS

100%

Data-Driven

Media Buying♦Media Planning♦Marketing Science♦Creative Strategy♦Community Management♦Sales Funnels♦Conversion Optimization♦Audience Architecture♦Retargeting Systems♦Lead Nurture Sequences♦Media Buying♦Media Planning♦Marketing Science♦Creative Strategy♦Community Management♦Sales Funnels♦Conversion Optimization♦Audience Architecture♦Retargeting Systems♦Lead Nurture Sequences♦

Why Tridevi

Built by Bhavya, a strategist who speaks in data

With an M.S. in Global Marketing Management and a B.A. in Economics from two prestigious universities, Bhavya built Tridevi to bring enterprise-level ad strategy to boutique beauty and wellness brands.

She doesn't just run ads — she builds complete conversion systems: audience architecture, funnel mapping, lead nurture sequences, and post-lead follow-up. Her team consists of certified Meta media buyers across five specializations.

Meet the Team

What We Do

Three ways to work with us

Full-service Meta advertising, a minicourse for your team, or starter resources to DIY.

Done-For-You Meta Ads & Funnels

Full Meta advertising management with custom sales funnels. E-commerce, local businesses, and service providers each get a bespoke approach.

Meta AdsSales FunnelsStrategy

Lead Lab

A self-paced minicourse that teaches small business owners and their teams how to set up, launch, and optimize Meta ad campaigns with ready-to-use templates.

MinicourseTemplatesSmall Business

Digital Products & Freebies

Free e-books on Meta Business Manager setup and campaign type breakdowns by business model. Your entry into the Tridevi ecosystem.

E-BooksGuidesFree

Explore All Services

Our Process

How we take you from inquiry to impact

Discovery & Audit

Deep-dive into your brand, audience, and current marketing stack.

Strategy & Architecture

Custom funnel mapping, audience layering, and campaign structure.

Launch & Test

Ads go live with A/B testing and real-time monitoring.

Optimize & Scale

Scaling winners, expanding nurture sequences, building post-lead systems.

Systems We Build

End-to-end conversion systems, not just ads

We map your entire customer journey from ad click to booked appointment — including lead nurture sequences, automated follow-ups, and CRM integration.

Above: a real system we built for a multi-location gym that generated 3,953 leads across 4 locations.

Trusted by beauty, lifestyle & wellness brands

Fusion GymsRefreshed AestheticsBeauty Energy ExchangeRevive HiveTaspen'sMGASpencer StudiosFreewellJJ Audio

“Tridevi didn't just run our ads — they built an entire lead system. From the funnel to the follow-up sequences, our bookings doubled within the first 60 days.”

MedSpa Owner — Refreshed Aesthetics

Our Story

The meaning behind Tridevi

In Hindu mythology, the Tridevi represents three supreme goddesses — each embodying a force essential for creation, preservation, and transformation.

Three Goddesses. Three Pillars. One Strategy.

We map the path to your client's journey — from first impression to loyal customer.

🔮

Saraswati

Knowledge & Creation

The wisdom behind strategy — audience research, data analysis, and crafting the message.

→ Awareness & Attraction

✨

Lakshmi

Wealth & Prosperity

The conversion — turning attention into action, leads into clients, spend into return.

→ Conversion & Revenue

🔥

Parvati

Devotion & Transformation

Retention — nurturing relationships, building loyalty, and evolving your brand.

→ Retention & Loyalty

Meet Bhavya

Enterprise strategy. Boutique heart.

I spent years in enterprise consulting at a leading tech consulting firm, building go-to-market strategies for Fortune 500 tech companies. When I saw beauty and wellness brands struggling with the same problems — just without the budget — I knew I could bring that same rigor to the brands I love most.

M.S. — Global Marketing Management

Strategic marketing, consumer behavior, global brand management

B.A. — Economics

Data analysis, market forecasting, financial modeling

Meta Certified Team

Media Buying, Media Planning, Marketing Science, Creative Strategy, Community Management

Consulting Background

Process-driven, data-first approach from enterprise GTM consulting

What our certified team delivers

Five specializations under one roof.

Media Buying

Ad execution, bid strategy, placement optimization

Media Planning

Strategy, audience architecture, campaign roadmaps

Marketing Science

Data measurement, attribution, KPI tracking

Creative Strategy

Creative briefs, ad copy, A/B testing

Community Mgmt

Engagement strategy, brand voice

Services

Meta advertising that actually converts

One focus: Meta Ads & Sales Funnels. Three business types. Personalized systems for women-owned brands.

E-Commerce Brands

Product campaigns that drive sales

For skincare, hair care, wellness products, and beauty e-commerce.

Product catalog campaigns, dynamic retargeting, lookalike audiences, and conversion-optimized funnels.

Get Started

Local Small Businesses

Lead gen for medspas, studios & spas

For medspas, fitness studios, recovery spas, and local wellness businesses.

Geo-targeted lead gen, appointment funnels, GoHighLevel CRM integration, and automated SMS/email follow-ups.

Inquire About Local Ads

Online Service Providers

Authority positioning for coaches & practitioners

For wellness coaches, nutritionists, estheticians, and fitness trainers.

High-ticket funnel systems: lead magnets, VSLs, application funnels, and calendar booking flows.

Build Your Funnel

What Makes Us Different

Boutique feel. Enterprise rigor.

Most boutique agencies focus on social media management. We do performance advertising with systems-level thinking.

We build audience architectures from cold to warm to hot. We map lead nurture sequences day by day. We integrate your CRM and automate follow-ups.

Case Studies

Real results for real brands

From 3,953 leads for a multi-location gym to doubling medspa bookings.

Multi-Location Gym

Fusion Gyms

End-to-end lead conversion system in GoHighLevel for 4 locations.

5,032Total Leads

4Locations

5-DayNurture Flow

MedSpa

Refreshed Aesthetics

Full-scale marketing consulting and Meta advertising for a growing medspa in the Pittsburgh area.

$229KPipeline Value

76→1.2KFollowers

71%Open Rate

Wellness Spa

Revive Hive

Local lead generation and business consulting for a wellness lounge in Newtown, PA.

187Leads/Month

50In 7 Days

10Ad Creatives

MedSpa

Beauty Energy Exchange

Meta advertising, automated client journeys, and strategic consulting for a growing San Diego medspa.

164KViews

2.8KFollowers

2 WksBooked Out

Digital Products

Lead Lab

A self-paced minicourse that teaches small business owners and their teams how to run Meta ad campaigns, build funnels, and convert leads — on your own schedule.

Learn to run Meta Ads for your small business

Self-paced minicourse — lifetime access

Lead Lab is a step-by-step minicourse that walks you and your team through setting up, launching, and optimizing Meta ad campaigns — with templates and strategies you can implement right away.

Step-by-step Meta ad setup and launch walkthroughs
Sales funnel blueprints and landing page frameworks
Lead nurture sequence templates you can plug and play
Campaign strategy breakdowns by treatment type
Ad copy swipe files and creative brief templates
Automation workflow templates and setup guides
Bonus resource library with ongoing updates

Coming Soon — Get Notified

What you'll learn

✓ How to structure campaigns for your business

✓ Audience targeting for your market

✓ A/B testing and optimization basics

✓ Reading your results and KPIs

✓ Funnel setup and lead capture

✓ Follow-up sequences that convert

Free Resources

Start with a free guide

Two e-books to help you set up Meta ads correctly and choose the right campaign type.

📚

Meta Business Manager Setup Guide

The complete walkthrough for setting up your Meta Business Manager, ad account, pixel, and tracking correctly.

Read Free Guide

📈

Campaign Types Breakdown

Which campaign types work for e-commerce vs. local lead gen vs. service providers? Broken down by business model.

Read Free Guide

Get weekly Meta Ads tips

Weekly strategies and insights for beauty and wellness brand owners.

Get In Touch

Let's build your conversion system

Book a free discovery call or send us a message. We respond within 24 hours.

Let's connect

Whether you're a medspa owner, e-commerce brand, or wellness practitioner — we'd love to hear from you.

Book a CallSchedule Your Call →

Email[email protected]

Websitewww.tridevimarketing.com

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← Back to Case Studies

Multi-Location Gym • Lead Generation • Full Funnel Build

Fusion Gyms

A multi-location fitness brand in the Philadelphia area came to us ready to level up their digital marketing. Here's how we partnered with their team to build a lead generation engine across all four locations — and helped transform their front desk operations along the way.

5,032

Total Leads

4

Locations

$3–$6

Cost Per Lead

3 Mo

Build Phase

The Opportunity

A premium fitness brand ready for its next chapter

Fusion Gyms operates four locations across the Philadelphia region — two in the suburbs and two in the city. They'd built an incredible facility and community, but their digital marketing wasn't reflecting the caliber of their brand.

When they reached out, they were investing in paid advertising but weren't seeing the return they deserved. Their campaigns were generating awareness, but leads weren't flowing in consistently, and there was no structured system to nurture interested prospects into members.

Each location serves a unique community with different demographics, lifestyles, and motivations — which meant a one-size-fits-all approach wouldn't cut it. They needed a partner who could build personalized strategies for each market while keeping everything unified under one system.

Where we saw the biggest opportunities:

Refining audience targeting to reach people in each location's actual service area
Shifting campaign strategy to prioritize lead generation alongside brand awareness
Building a complete lead capture and follow-up system from scratch
Creating location-specific campaigns that speak to each community
Developing a conversion process to turn leads into booked tours and memberships

Our Approach

A personalized system for every location

This was a full-scale marketing partnership — not just ad management. We worked closely with the Fusion team to build the infrastructure, the campaigns, and the processes needed to turn their investment into real, trackable results.

Phase 1: Deep-Dive Audit & Strategy

We reviewed the entire ad account and identified key areas for optimization. We presented a clear roadmap to the Fusion team and aligned on goals, timelines, and KPIs for each location.

Phase 2: Funnel & Systems Build

We designed and built a complete lead conversion system — including custom landing pages, a compelling trial offer, automated follow-up sequences, appointment booking, and real-time tracking dashboards.

Phase 3: Campaign Launch & Expansion

Starting with a pilot location, we launched personalized campaigns tailored to each market. Once the pilot proved successful, we cloned and customized the system for all remaining locations.

Phase 4: Team Training & Operations

We went beyond digital — training on-site staff on lead follow-up, tour booking, and membership conversations. We helped restructure their front-of-house operations to support the new lead flow.

The System

More than ads — a complete conversion engine

We believe great marketing doesn't stop at the ad click. For Fusion Gyms, we built a fully integrated system that connects every touchpoint from first impression to membership signup — automated, tracked, and optimized for each location.

What we delivered:

Custom landing pages designed for conversion
Irresistible trial offer with seamless checkout
Automated lead follow-up within seconds of signup
Smart reminder and rebooking sequences
Location-specific campaign strategies
Real-time performance dashboards
On-site staff training and sales scripts
Leads tracking system for the front desk team

The Results

The numbers speak for themselves

Within the 3-month build phase, Fusion Gyms had a fully operational lead generation system running across all four locations. Here's a snapshot of what we achieved together.

5,032

Total Leads

Across all 4 locations in 3 months

$3–$6

Cost Per Lead

Varying by location & market

750K+

Impressions

Brand visibility across Philadelphia

Staff Trained

Front desk promoted & trained on conversions

Warminster

545

Leads

$3.89 CPL

Suburbs

Fairless Hills

356

Leads

$5.77 CPL

Suburbs

South Philly

523

Leads

$3.93 CPL

City

Grant Ave

729

Leads

$2.82 CPL

City

Client Feedback

In their own words

The best measure of a partnership is how the client feels about the work. Here's what the Fusion Gyms team shared with us along the way.

💬

“Perfect, the leads were coming in as I was showing them haha! Thanks again!”

Adam, Fusion Gyms

💬

“Before you came in we were getting no leads and now we have people booking tours with us.”

Ree, Executive Assistant — Fusion Gyms

← Back to Case Studies

MedSpa • Marketing Consulting • Meta Ads • Brand Growth

Refreshed Aesthetics

How we partnered with a newly opened medspa in Fox Chapel, PA to build their digital marketing presence from the ground up — growing their brand visibility, filling their appointment book, and helping generate over $229K in pipeline value.

$229K

Pipeline Value

500+

Leads Generated

76→1.2K

Follower Growth

2 Yrs

Ongoing Partner

The Opportunity

A beautiful new medspa with a big vision

When Jenny Patel, PA-C, opened Refreshed Aesthetics in Fox Chapel, PA, she had built something special — a boutique medspa offering premium treatments like tox, filler, laser, and facials in a warm, welcoming environment. The space was stunning, the treatments were exceptional, and her clinical expertise was top-tier.

But there was one challenge: how would anyone know she existed? Her social media presence was minimal, her digital marketing hadn't been established yet, and there was no structured system to attract and convert new clients. She needed a marketing partner who could see the full picture and help build it from scratch.

That's when we connected — and we've been partners for two years now, growing alongside each other every step of the way.

Our Approach

Strategic consulting meets hands-on execution

We stepped in as a Fractional CMO — developing the marketing strategy, building the systems, and working closely with Jenny's team to bring it all to life. Our role was to architect the plan and equip her team with everything they needed to grow.

Phase 1: Brand Strategy & Positioning

Developed the marketing roadmap, defined the brand voice, and created a content strategy that positioned Refreshed as the go-to medspa in the Pittsburgh area.

Phase 2: Meta Advertising & Lead Generation

Launched targeted Meta ad campaigns designed to drive profile visits, consultation bookings, and membership signups — all optimized for the local Fox Chapel and Pittsburgh market.

Phase 3: Automated Client Journeys

Designed email marketing campaigns, SMS/mobile follow-up sequences, and automated DM flows that nurture new leads from first interaction through to a booked consultation — keeping the client journey warm and personal without manual effort from the team.

Phase 4: VIP Membership Launch

Collaborated with Jenny on brainstorming and refining the Refreshed VIP Membership concept. Created all digital prints, advertising content, and promotional materials to support the launch and drive signups.

Ongoing: Growth & Optimization

Continued partnership refining ad performance, planning seasonal campaigns, coordinating events, and scaling what works — treating the business as our own.

The System

A connected marketing engine built to grow

We designed a complete client acquisition system that connects every marketing channel into one cohesive journey — from the first time someone sees Refreshed on Instagram to the moment they walk through the door.

The Results

Two years of consistent growth

What started as building a brand from scratch has turned into a thriving medspa with a strong digital presence, a growing membership base, and a marketing system that continues to deliver month after month.

$229K

Pipeline Value

Total opportunity value generated

71%

Email Open Rate

Across email campaigns

$199

VIP Membership

Monthly program launched

1,216

Followers

Grew from 76 organically

What we delivered as their strategic marketing partner:

Complete Meta advertising strategy and ongoing campaign management
Marketing roadmap, brand positioning, and content direction
Automated client acquisition flows from ad to appointment
VIP Membership program design, launch strategy, and promotional materials
Email marketing campaigns and seasonal promotional strategies
Event planning and promotional ad campaigns for in-spa events
Ongoing consulting on business operations and growth strategy

Client Feedback

In their own words

The best partnerships are built on trust and results. Here's what the Refreshed team has shared with us along the way.

💬

“We got 2 more quality models today that I emailed back! I think she is going to get treatment for sure. I think we have some great options!”

Jenny, Owner

💬

“We have 6 emails and 4 out of those look like great models.”

Jenny, Owner

💬

“Had 2 patients today come in and mention our reels on Instagram!”

Jenny, Owner

💬

“Signed up 2 new patients today for our membership and the daughter found us on TikTok! They were a mother daughter duo — I got them both signed up for the monthly membership! So 3 new clients and we basically made back the money we spent on ads!”

Jenny, Owner

← Back to Case Studies

MedSpa • Meta Ads • Automated Funnels • San Diego

Beauty Energy Exchange

How a chance meeting at an aesthetics conference turned into a strategic partnership — helping a San Diego medspa build automated client acquisition systems, grow their digital presence, and get booked out two weeks in advance.

164K

Content Views

2.8K

Followers

44K

Accounts Reached

2 Wks

Booked Out

The Opportunity

A San Diego medspa ready to scale smarter

We met Nyree, the owner of Beauty Energy Exchange, at an aesthetics conference in Philadelphia. She'd built a beautiful medspa in Point Loma, San Diego, offering Botox, fillers, skin health treatments, and personalized consultations — but her digital marketing wasn't keeping up with the quality of her work.

Her existing ad campaigns were underperforming, with high costs per lead and low conversion rates. She had a growing social presence but no structured system to turn that attention into booked appointments. She needed a strategic partner who understood both the aesthetics industry and performance advertising.

We connected instantly. That same day, she signed on — and we've been building her marketing engine together ever since.

Our Approach

Performance ads meets automated conversion

We stepped in as a strategic marketing consultant and Meta ads specialist — auditing her existing campaigns, identifying the gaps, and building the systems needed to turn ad spend into booked appointments.

Phase 1: Ad Account Audit & Strategy

Reviewed the existing Meta campaigns, identified areas of wasted spend and underperformance, and developed a new advertising strategy aligned with Nyree's growth goals and target clientele.

Phase 2: Follower Growth & Brand Awareness

Launched targeted Instagram campaigns to build an engaged local audience in the San Diego market. Focused on reaching the right demographics with content that showcases Nyree's expertise and results.

Phase 3: Automated Client Journeys

Built automated DM sequences and follow-up flows that engage new followers instantly — nurturing them from first interaction through to a booked consultation, with email and mobile marketing touchpoints along the way.

Phase 4: Lead Campaign Optimization

Took over and restructured the lead generation campaigns, updating targeting, creative, and the SMS follow-up sequences to dramatically improve conversion rates and lower cost per acquisition.

Ongoing: Brand Strategy & Growth

Continuing to refine ad performance, plan promotional campaigns, consult on brand positioning, and help scale what's working — with the goal of getting Nyree booked out a full month in advance.

The System

From first impression to booked appointment

We designed an automated client acquisition flow that connects every touchpoint — so when someone discovers Beauty Energy Exchange through an ad or content, the system nurtures them all the way to a booked consultation.

The Results

Booked out two weeks and counting

In a short time working together, Beauty Energy Exchange has seen a dramatic increase in brand visibility, follower growth, and most importantly — booked appointments. Here's where things stand.

164K

Content Views

87.9% from non-followers

2,832

Followers

+5% growth month over month

44.1K

Accounts Reached

+79.4% increase in reach

2 Wks

Booked Out

Goal: 1 month in advance

7,216

Post Views (7 days)

+101.9%

106

Likes (7 days)

+178.9%

Profile Views (7 days)

+347.1%

Client Feedback

In her own words

When the marketing starts driving real appointments and membership signups, that's when you know the system is working.

💬

“We're booked out two weeks in advance now. The goal is to get to a full month — and at this rate, we're going to get there.”

Nyree, Owner

💬

“Your work is definitely showing a huge change in the revenue stream so I appreciate it!”

Nyree, Owner

← Back to Case Studies

Wellness Spa • Lead Generation • Business Consulting • Newtown, PA

Revive Hive

How we helped a wellness lounge in Bucks County build local awareness, generate a steady stream of leads, and evolve their business model from day passes to higher-value programs.

187

Leads in 30 Days

50

Leads in 7 Days

10

Ad Creatives

6

Promotions Built

The Opportunity

A wellness lounge with incredible offerings and a visibility gap

Revive Hive is a premium wellness lounge in Newtown, PA offering advanced recovery therapies — cryotherapy, red light therapy, PEMF, infrared sauna, and more. They'd built an amazing space with treatments that genuinely help people feel better, but their local community didn't know they existed.

They were active on social media but needed a strategic partner to amplify their reach and drive real foot traffic. The challenge wasn't the product — it was getting the right people through the door and converting them into recurring members.

They needed someone who could build targeted campaigns, test different offers, and help them think strategically about how to grow their business beyond one-off visits.

Our Approach

Targeted campaigns, tested offers, and strategic guidance

We partnered with Revive Hive as both their Meta ads specialist and business consultant — building campaigns to drive leads while also advising on offer strategy, pricing models, and front desk operations.

Phase 1: Campaign Architecture

Built a structured campaign framework with 2 ad sets and 10 ad creatives per campaign, giving us a wide range to test messaging, visuals, and offers against the local Newtown market.

Phase 2: Offer Development & Testing

Developed 6 different promotional offers — from wellness starter passes to membership trials to treatment bundles — and tested each to identify what resonated most with the local audience.

Phase 3: Lead Generation & Optimization

Launched geo-targeted lead generation campaigns focused on the Newtown and Bucks County area, with built-in lead qualification forms to capture interested prospects ready to book.

Phase 4: Business Consulting

Met with the owner to consult on business operations — advising on ad creative investment, lead conversion processes, and the strategic shift from a day pass model to a higher-value program-based model.

The System

Local leads, qualified and ready to book

We built a streamlined lead generation system designed specifically for local wellness businesses — connecting Meta ads to qualification forms to front desk follow-up.

The Results

187 leads in 30 days. 50 in the first week.

Within the first month of launching, the campaigns delivered a consistent flow of qualified local leads — people in the Newtown area actively interested in wellness treatments and ready to book.

187

Leads in 30 Days

Qualified local prospects

Leads in 7 Days

Strong early momentum

Promotions Tested

Data-driven offer optimization

Ad Creatives

Extensive A/B testing

Beyond the ads — strategic business consulting:

Advised on ad creative investment and budget allocation
Developed front desk scripts for lead conversion
Consulted on the transition from day pass to program-based model
Provided guidance on website updates and program creation
Helped develop higher-ticket offerings for recurring revenue

Client Feedback

In her own words

When the campaigns start driving real foot traffic and the business model evolves alongside it — that's when you know the partnership is working.

💬

“We've seen a real increase in day pass signups and so much more awareness in our local area. Once people come in and experience what we offer, they're signing up for our longer-term wellness programs.”

Laura, Owner — Revive Hive

💬

“I love the creativity and thoughtfulness behind the ads. You really took the time to understand our business and what makes us different — and it shows in the results.”

Laura, Owner — Revive Hive

← Back to Resources

Free Resource

Meta Business Manager Setup Guide

The complete walkthrough for setting up your Meta Business Manager, ad account, pixel, and conversion tracking — so your ads are built on a solid foundation from day one.

Create Your Meta Business Manager

Meta Business Manager is the central hub for managing your ad accounts, Pages, and team access. If you're running ads from your personal Facebook account, you're missing out on critical features and putting your account at risk.

What to do: Go to business.facebook.com and create a new Business Manager account. Use your business name, your business email (not personal), and connect your Facebook Page and Instagram account.

Once created, you'll have a dedicated workspace for all your advertising assets — separate from your personal profile, with proper permissions and security.

Pro tip: Make sure you enable two-factor authentication immediately. Ad accounts get flagged and disabled every day — 2FA is your first line of defense.

Set Up Your Ad Account Properly

Your ad account is where your campaigns live, your billing is managed, and your data is stored. Setting it up correctly from the start saves you headaches down the road.

What to do: Inside Business Manager, create a new ad account (or claim an existing one). Set your correct time zone and currency — these cannot be changed later. Add your payment method and set a spending limit if you want budget protection.

Assign the right people the right roles: Admin for yourself, Advertiser for team members who run campaigns, and Analyst for anyone who just needs to view reports.

Pro tip: Never share your personal login. Always add team members through Business Manager with proper role-based access. This protects your account and makes offboarding clean.

Install Your Meta Pixel

The Meta Pixel is a small piece of code that lives on your website and tracks what visitors do after they see or click your ad. Without it, you're flying blind — you won't know what's working, who's converting, or how to optimize.

What to do: In Events Manager, create a new Pixel and install it on every page of your website. Most website platforms (Shopify, WordPress, Squarespace, Wix) have built-in integrations that make this a few clicks.

Once installed, set up your standard events: PageView, ViewContent, AddToCart, InitiateCheckout, Purchase, Lead, CompleteRegistration — depending on what actions matter for your business.

Pro tip: Use the Meta Pixel Helper Chrome extension to verify your pixel is firing correctly on every page. A misconfigured pixel means bad data, which means bad decisions.

Set Up Conversions API (CAPI)

With browser privacy changes and iOS updates, the Pixel alone isn't enough anymore. Conversions API sends event data directly from your server to Meta — giving you more accurate tracking and better optimization.

What to do: In Events Manager, set up Conversions API alongside your Pixel. Many platforms offer one-click CAPI integration (Shopify has it built in, WordPress has plugins). The goal is to have both Pixel and CAPI firing the same events for redundancy.

This is what separates businesses that wonder "are my ads working?" from businesses that know exactly what every dollar is doing.

Pro tip: Enable Event Match Quality scoring in Events Manager. Aim for a score of 6 or higher — this directly impacts how well Meta can optimize your campaigns.

Verify Your Domain & Configure Events

Domain verification proves to Meta that you own your website, and Aggregated Event Measurement lets you prioritize which conversion events matter most — critical for accurate tracking.

What to do: In Business Settings, go to Brand Safety > Domains and verify your domain by adding a DNS TXT record or uploading an HTML file. Then in Events Manager, configure your Aggregated Event Measurement by ranking your top 8 events in priority order.

Put your most valuable conversion event at the top (usually Purchase or Lead) and work down from there. This tells Meta what to optimize for when data is limited.

Pro tip: Your foundation is everything. Take the time to set this up right before you spend a single dollar on ads. A properly configured account will outperform a sloppy one every time — no matter how good your creative is.

Need help setting this up? We've got you.

Our team handles the entire setup process as part of every client engagement. Book a call and we'll make sure your foundation is rock solid.

Book a Discovery Call

← Back to Resources

Free Resource

Campaign Types Breakdown

Not all Meta campaigns are created equal. The right campaign type depends on your business model, your goals, and where your customers are in their journey. Here's what works for each.

E-Commerce Brands

Skincare, hair care, wellness products, beauty brands — anyone selling products online.

E-commerce advertising is all about moving people from discovery to purchase as efficiently as possible. Your campaigns need to work together as a system — not isolated efforts.

Top of Funnel

Advantage+ Shopping

Meta's AI-powered campaign type that automatically finds buyers. Best for brands with an established product catalog and conversion data. Let the algorithm do the heavy lifting.

Middle of Funnel

Engagement & Video Views

Warm up cold audiences with content that educates and builds trust. Product demos, testimonials, behind-the-scenes — create familiarity before asking for the sale.

Bottom of Funnel

Retargeting & DPA

Dynamic Product Ads show people the exact products they viewed. Retarget website visitors, add-to-cart abandoners, and past purchasers with personalized offers.

The key for e-commerce: your creative is your targeting. Meta's algorithm is smart enough to find buyers — your job is to give it scroll-stopping creative that makes people want what you're selling.

Local Small Businesses

Medspas, fitness studios, salons, recovery spas, wellness lounges — anyone who needs people to walk through a physical door.

Local advertising is a different game. You're not selling a product online — you're filling an appointment book. The campaigns that work here are designed to capture interest and make it easy to take the next step.

Lead Generation

Lead Forms & Instant Forms

Native Meta lead forms that auto-fill user info. Low friction, high volume. Perfect for introductory offers like trial passes, free consultations, or limited-time promotions.

Awareness

Reach & Frequency

Build brand recognition in your local area so people already know your name when they see your lead ad. Geo-target within your service radius for maximum efficiency.

Traffic

Profile & Website Visits

Drive people to your Instagram profile or website to build familiarity. Works well as a warming strategy before hitting them with a lead generation campaign.

The key for local businesses: your offer matters more than your targeting. A compelling introductory offer (trial pass, starter package, free consultation) with geo-targeting and a fast follow-up system will outperform a generic "book now" every time.

Online Service Providers

Coaches, consultants, nutritionists, trainers, estheticians — anyone selling expertise and services online.

Service-based businesses need a different approach. You're not selling a $30 product — you're selling a relationship. The campaigns here are designed to build authority, generate qualified leads, and fill your calendar with people who are ready to invest.

Authority Building

Video Views & Engagement

Position yourself as the expert with educational content, client transformations, and value-first videos. Build an audience of warm prospects who already trust you.

Lead Capture

Lead Magnets & Opt-Ins

Offer a free resource (guide, checklist, webinar) in exchange for contact info. Drives people into your email list where you can nurture them toward a booking.

Conversion

Application & Booking Funnels

For higher-ticket services, use application funnels that pre-qualify leads before they book a call. Filters out tire-kickers and fills your calendar with serious prospects.

The key for service providers: your funnel is everything. The ad is just the entry point — what happens after the click (landing page, email sequence, booking flow) determines whether you get a client or just a click.

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The Bottom Line

The best campaign type is the one that matches your business model, your audience, and your goals. There's no one-size-fits-all — which is exactly why we build personalized strategies for every client we work with.

If you're not sure which approach is right for your brand, that's what our discovery calls are for. We'll map it out together.

Ready to run the right campaigns for your business?

Book a discovery call and we'll build a custom campaign strategy based on your business model and goals.

Book a Discovery Call

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Legal

Privacy Policy

Last updated: April 2026

Introduction

Tridevi Marketing LLC ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.tridevimarketing.com and use our services.

By accessing or using our website, you agree to this Privacy Policy. If you do not agree with the terms of this policy, please do not access the site.

Information We Collect

Information you provide directly: When you fill out a contact form, subscribe to our email list, or book a consultation, we may collect your name, email address, phone number, business name, and any other information you voluntarily provide.

Information collected automatically: When you visit our website, we may automatically collect certain information about your device, including your IP address, browser type, operating system, referring URLs, and browsing behavior on our site.

Cookies and tracking technologies: We may use cookies, pixel tags, and similar technologies to enhance your experience, analyze site traffic, and understand how visitors interact with our website. You can control cookie preferences through your browser settings.

How We Use Your Information

We use the information we collect to provide, maintain, and improve our services, including to respond to your inquiries and schedule consultations, send you marketing communications (with your consent), personalize your experience on our website, analyze website usage and improve our content, comply with legal obligations, and protect against fraudulent or unauthorized activity.

Third-Party Services

We may share your information with trusted third-party service providers who assist us in operating our business. These may include email marketing platforms, CRM and scheduling tools, analytics services, and payment processors. These third parties are contractually obligated to protect your information and may only use it for the purposes we specify.

Your Rights

California residents: Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), you have the right to know what personal information we collect, request deletion of your personal information, opt out of the sale or sharing of your personal information, and not be discriminated against for exercising your privacy rights.

We do not sell your personal information to third parties.

To exercise any of these rights, please contact us at [email protected].

Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at:

Tridevi Marketing LLC
Email: [email protected]
Website: www.tridevimarketing.com

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Legal

Terms & Conditions

Last updated: April 2026

Agreement to Terms

These Terms and Conditions ("Terms") govern your access to and use of the website www.tridevimarketing.com operated by Tridevi Marketing LLC ("we," "our," or "us"). By accessing or using our website, you agree to be bound by these Terms. If you disagree with any part of these Terms, you may not access the website.

Services

Tridevi Marketing LLC provides Meta advertising management, marketing consulting, sales funnel development, and related digital marketing services for beauty, lifestyle, and wellness brands. The specific scope, deliverables, timelines, and fees for any engagement will be outlined in a separate service agreement between us and the client.

The information provided on this website, including our free resource guides, is for general informational purposes only and does not constitute professional advice. Results described in our case studies reflect specific client engagements and are not guaranteed for every client.

Intellectual Property

All content on this website — including text, graphics, logos, images, videos, page layouts, and the overall design — is the property of Tridevi Marketing LLC and is protected by applicable copyright and trademark laws. You may not reproduce, distribute, modify, or create derivative works from any content on this site without our prior written consent.

User Responsibilities

When using our website, you agree to provide accurate and complete information when filling out forms or contacting us, to use the website only for lawful purposes and in accordance with these Terms, and to not attempt to interfere with the proper functioning of the website or access any systems or data not intended for you.

Disclaimer of Warranties

This website and its content are provided on an "as is" and "as available" basis without warranties of any kind, either express or implied. We do not guarantee that the website will be uninterrupted, error-free, or free of harmful components. We make no warranties or representations about the accuracy or completeness of the content on this site.

Limitation of Liability

To the fullest extent permitted by California law, Tridevi Marketing LLC shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of the website or our services. Our total liability for any claim arising from these Terms shall not exceed the amount you paid us, if any, in the twelve months preceding the claim.

Third-Party Links

Our website may contain links to third-party websites or services that are not owned or controlled by Tridevi Marketing LLC. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites. You access third-party sites at your own risk.

Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law provisions. Any disputes arising from these Terms or your use of the website shall be resolved in the courts of the State of California.

Contact Us

If you have questions about these Terms, please contact us at:

Tridevi Marketing LLC
Email: [email protected]
Website: www.tridevimarketing.com

Meta Ads for beauty, lifestyle & wellness brands

50K+

2x–5x

100%

Built by Bhavya, a strategist who speaks in data

Three ways to work with us

Done-For-You Meta Ads & Funnels

Lead Lab

Digital Products & Freebies

How we take you from inquiry to impact

Discovery & Audit

Strategy & Architecture

Launch & Test

Optimize & Scale

End-to-end conversion systems, not just ads

Ready to grow your brand with strategy that converts?

The meaning behind Tridevi

Three Goddesses. Three Pillars. One Strategy.

Saraswati

Lakshmi

Parvati

Enterprise strategy. Boutique heart.

M.S. — Global Marketing Management

B.A. — Economics

Meta Certified Team

Consulting Background

What our certified team delivers

Media Buying

Media Planning

Marketing Science

Creative Strategy

Community Mgmt

Let's write your growth story

Meta advertising that actually converts

Product campaigns that drive sales

Lead gen for medspas, studios & spas

Authority positioning for coaches & practitioners

Boutique feel. Enterprise rigor.

Not sure which path is right for you?

Real results for real brands

Fusion Gyms

Refreshed Aesthetics

Revive Hive

Beauty Energy Exchange

Want results like these?

Lead Lab

Learn to run Meta Ads for your small business

Self-paced minicourse — lifetime access

What you'll learn

Start with a free guide

Meta Business Manager Setup Guide

Campaign Types Breakdown

Get weekly Meta Ads tips

Let's build your conversion system

Let's connect

Send a message

Fusion Gyms

5,032

4

$3–$6

3 Mo

A premium fitness brand ready for its next chapter

Where we saw the biggest opportunities:

A personalized system for every location

Phase 1: Deep-Dive Audit & Strategy

Phase 2: Funnel & Systems Build

Phase 3: Campaign Launch & Expansion

Phase 4: Team Training & Operations

More than ads — a complete conversion engine

What we delivered:

The numbers speak for themselves

In their own words

Ready to build something like this for your brand?

Refreshed Aesthetics

$229K

500+

76→1.2K

2 Yrs

A beautiful new medspa with a big vision

Strategic consulting meets hands-on execution